Athlete partnerships

Fashion

Jul 20, 2026

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4 min read

The Hat That Won New York: What Siegelman Stable Teaches Every Brand About the Power of Authentic Heritage

It started with a pandemic project and a father's legacy. It ended with a hat on the head of an NBA champion accepting the key to New York City. The story of Siegelman Stable is the brand strategy masterclass nobody planned.

Evie Goulding

sports marketing

Apr 28, 2026

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3 min read

The Red Carpet as a Runway: What the NFL Draft Teaches Every Brand About Personal Storytelling

On Thursday night in Pittsburgh, 32 athletes stepped into the next chapter of their lives. What happened on the red carpet before a single pick was called was a masterclass in brand building — and every decision maker in sport, fashion, and culture should have been paying attention.

Evie Goulding

Athlete partnerships

The Hat That Won New York: What Siegelman Stable Teaches Every Brand About the Power of Authentic Heritage

The Red Carpet as a Runway: What the NFL Draft Teaches Every Brand About Personal Storytelling

Chic In Sports