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Sports (or sport)

Milano Cortina 2026

+13

Mountain to Metro: Decoding Salomon's Strategic Pivot and the Transition from Alpine Utility to Luxury Icon

Dec 26, 2025

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6 min read

Mountain to Metro: Decoding Salomon's Strategic Pivot and the Transition from Alpine Utility to Luxury Icon

How the Amer Sports powerhouse leveraged technical heritage to disrupt the global footwear market and redefine cross-category growth.

Evie Goulding
Evie Goulding

Fashion

+8

Future-Proofing Luxury: How Giorgio Armani & Kith Drive Relevance in a Changing Market

Jul 31, 2025

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9 min read

Future-Proofing Luxury: How Giorgio Armani & Kith Drive Relevance in a Changing Market

How strategic collaborations and audience diversification are reshaping the landscape for heritage fashion houses and modern lifestyle brands.

Evie Goulding
Evie Goulding

Chic In Sports

Where sport becomes culture and culture becomes business.

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